Although we are from all over the world, we have one thing in common—a passion for building a world-class product within a company culture that is built on trust, dedication and shared values.
1. We focus on people
We believe that stories unite people and encourage team members to share them.
We’re a proud multicultural team that listens, respects, and seeks to understand different points of view.
We find that self-aware, conscious people make better colleagues. Personality tests and “How to work with me” statements help us self-reflect and understand other people’s communication styles.
We treat everyone equally. Let’s say your greeting style is a handshake, then all colleagues will get one.
We use photos of real team members on our websites and social media.
We’re a human-to-human company and envision the people that might buy from us. Our decisions start with customer conversations and understanding how we can help.
Our support team is leading the way with empathy and plays into the emotion of the client they’re helping.
We turn on our cameras when we attend meetings.
We don’t hide behind stock images or fake reviews—it’s all really us.
We don’t overwhelm with information but guide customers on how to best use our products with relevant, valuable content.
2. We learn and transform
We love our job and are curious about our field.
We seek alternative perspectives, strive to understand customers and make connections that others might miss.
Any idea we believe in is worth a try. We use the learning wheel to experiment, learn, and transform. Team leads make sure the wheels are always turning!
We have team leads that follow market trends and share any knowledge that helps our business make successful bets.
We answer every question—even the seemingly strange ones—and listen to all suggestions. If it’s not useful, we clearly and kindly explain why.
We don’t bet on the status quo—the same tactics won’t always work.
We don’t stop learning once we master a skill. Every field gets wider once you go deeper.
We don’t blame the market or competitors for our unsatisfactory results.
3. We simplify
We create advanced products to keep up with customers’ needs—yet take extra steps to ensure our tool’s functionalities are easy to use.
We focus on tasks that will have the biggest impact on engaging customers, growing business, and motivating the team.
We give context and allow people to make their own decisions, skipping bureaucracy and approvals from different level managers.
We prefer the simplest and fastest way to get things done.
We focus on results over process.
We’re remote-first because there is no one place in the world where all the best talent lives.
We invite only relevant people to meetings and record presentations for others.
We communicate asynchronously to stay productive (aim to reply within 24 hours).
We encourage our team to learn by initiatives like our bi-annual Remote Fair, where all teams share what bets they made and the outcomes.
We don’t continue things that aren’t working.
We don’t work just to work but to impact our team, products, and community.
We know that perfect products don't exist and are on this journey together, ever-improving how we work and what we create.
4. We take responsibility
We accomplish amazing work that matters #lovemyjob.
We’re responsible for our customers’ success and believe in transparency, like informing them when there is an issue.
We consistently turn our ideas into bets to implement. Team members are there for input and feedback, but ultimately, you own the bet.
We know that it matters when we mess up, miss a deadline, or slow down. We own and fix mistakes as fast as possible because thousands of people around the world trust us with their business.
We think that leadership isn’t a position, but action and example. Everyone’s a leader!
We’re responsible for our own professional growth.
We take care of our physical and mental well-being by choosing the best work environment and knowing when to recharge.
We don’t present ideas that we don’t plan to contribute to and see-through.
We don’t stay silent if we disagree and have the experience or knowledge to make a better decision.
We’re not here to please the boss but to grow together.
We don’t complain or gossip about our team. Instead, we bring up worrisome things that need discussing.
We don’t make excuses. Every result is a combination of a challenge and your responsibility (response + ability).
5. We are positive
We have a growth mindset and constantly learn and apply new ideas.
We follow market news and see opportunities.
We consistently demonstrate strong performance so colleagues can rely on us.
We’re inspired by other people’s successes. We notice small and big wins, write public compliments and spread joy.
We help others grow with constructive and actionable feedback, using the “Stop, Start, Continue” approach. The recipient can decide to accept or reject this feedback.
We’re aware of the words we use to communicate, both internally and externally. For example, saying “I have a problem” is limiting while “I have a challenge” motivates you to find creative solutions.
We don’t say “can’t” but focus on what can be done. Being positive means addressing issues and thinking of ways to improve every situation.
We don’t sweep a goal under the rug when we don't reach it. Instead, we treat it as a growth opportunity, reflect, and share our learning.
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