How to attract talented people with meaningful company perks

Instead of following the latest 'cool' trends, company perks should be unique to your culture. See how we created perks that fit our values.

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Employers around the world try to attract talented people by offering amazing perks like office massages, Tesla leases and even paid weddings!
The Remote Company offers unique perks like Creative Days. Once a quarter, everyone gets a free day to leave their computers and explore the world.
They can choose to spend it however they want. Whether it's doing something that inspires them, including visiting a museum, or art gallery, attending a creative class, or volunteering. After the day, they share their experiences, thoughts, or photos from the day on our #creative_day Slack channel.
The Joy Budget is another unique perk. An employee can spend their Joy Budget however they want. Whether it's an unlimited Kindle subscription, piano lessons, or maybe learning a new language, the Joy Budget is here for it.
Perks should match your company's culture. Sure, any company can have a sleeping room in the office, but is it there just because, or is there a deeper connection to reinforcing your culture?
I totally get it if you work for a mattress company like Casper and preach the importance of naps, or if rest is in some way connected to one of your values.
But if you have a sleeping room just because it’s trendy and seems ‘cool’, it will eventually turn into a storage area.
Source: booqed.com
You don’t have to copy and paste a new perk into your company benefits just because it is fashionable. Instead, think of the things that matter and truly represent you.
Company-paid workation is a perk that we offer. Once a year, the entire team travels to an exciting destination (Bali, Panama, Azores, Lithuania) to spend a week together.
This type of perk might not appeal to everyone, but it helps us attract the type of free-spirited people that embrace our unique values and enjoy participating in adventures with the team.
Open-minded people with a mindset for personal growth and creativity are the basis of our company culture. We want to grow together, challenge the status quo and discover new opportunities.
This is why our creative days represent us so well. People have a choice of how they want to spend their free day. They might visit art galleries with their partner, go to a natural science museum with their kids, or have a hike on their own.
We share our experiences on Slack and learn new things as a team. According to researchers, people’s happiness levels increase when we share a story about the moments that matter to us.
Here are some of the things that my team members have done on their creative day:
Additionally, every year, everyone at The Remote Company is entitled to a Joy Budget. This is another perk that is very much aligned with our values.
What is something that sparks you? Here are examples of how our employees have spent their Joy Budget!
What company perks does your team love the most?

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